packed stemmed and roughly chopped collard greens.

Divide pasta evenly among 4 bowls, and garnish with chives and vegan Parmesan, if using.. Save.(Keep screen awake).1 cup Ruby Port or Madeira.

1 cup dry red wine.2 sprigs fresh tarragon.3 ripe but firm Bosc pears, peeled, halved and cored.

1 cup heavy cream.1 cup chicken stock.

1/2 pound fingerling or Yukon Gold potatoes.

2 endives, trimmed, cored and cut crosswise into 1/4-inch wide strips.Think bold packaging, trend-driven flavors, and clearer sustainability claims..

According to NielsenIQ, 59% of U.S. consumers say they trust store-brand products, especially when those products carry the endorsement of a retailer they already trust.Private label food is no longer just a value play.

As food prices remain high and shoppers reconsider their loyalty, many store brands have evolved from price-conscious alternatives into destination drivers — securing a spot on the list, not just as a backup, but as the reason people show up..The private labels shoppers actually love.